Vans can rightfully be called the skate shoe of skate shoes; it was there first, when modern skateboarding was taking shape in California during the 1970s, with surfers turning to concrete bowls. The waffle pattern of Vans' vulcanized soles provided excellent grip on the often slippery decks, and best of all, the Van Doren brothers would make and sell a replacement for a worn-out skate shoe, if needed.
Vans is probably the only shoe brand whose popularity in skateboarding has never waned. Beyond that, Vans has always served as a stylish and versatile canvas for various cultural and artistic fields, where individuals constantly seek new ways to express themselves. The range of Vans' collaborations is exceptionally rich. But most importantly, Vans shoes are a stylish part of everyday wear—whether you're hitting the streets, heading to the office, or trekking on trails.
