Everyone knows Adidas as one of the hottest brands that has been at the top practically forever. And that’s absolutely true when you consider that the hype around the brand started developing around the 1936 Berlin Olympics.
Adidas, as a brand, took off shortly after its founder "Adi" Dassler passed away in 1978. The unexpected savior came in the form of an unprecedented endorsement collaboration with Run-D.M.C. at the time. Even today, Adidas remains the leader in designer and artist mashups.