Racer is a fashion brand and design studio based in Tallinn, which quickly gained international popularity after its founding in 2016. Rooted in skateboarding and subcultures, Racer has created its own unique fashion and culture alongside those influences. The brand challenges the idea of fitting into predefined categories, asking, "Why conform when you can create something new?"
Racer's niche is never complete—it has not defined what it is, nor does it force its clothing to fit its users into any particular boundaries.
