Gramicci is the brand that made outdoor apparel street-ready before anyone else.
Revolutions often seem sudden, but in reality, they’re the result of a long evolution. So how did Gramicci become the first to fuse outdoor functionality with urban style?
In the 1970s, a group of free climbers in Yellowstone National Park ditched traditional climbing gear, creating a subculture that shaped everything from their music taste to their clothing. Flannel shirts and work pants became staples on the rock faces. Among them was Mike Graham, a climber and DIY gear maker who designed a pair of shorts that—by the 1980s—had been adopted by surfers, skaters, and the rising wave of youth subcultures.
Gramicci’s innovative pants went on to inspire an entire generation of skate brands. Today, the brand has found a home in Japan, where it continues to evolve. And that Italian-sounding name? It comes from Graham himself, who once sought to join an all-Italian climbing team. But that’s just one of the many stories behind Gramicci—a brand built on movement, adventure, and rebellion.
