Happy Hour isn’t just a skate brand—it’s a Finnish institution.
Born in the golden age of Finnish skateboarding, Happy Hour has grown into a national treasure, gaining global recognition with its bold collaborations. After all, what other brand has been repeatedly trusted to work with cultural icons as sacred as Moomin and the Tom of Finland Foundation?
Starting something of your own is always admirable. But to still be ahead of the game 20 years later, doing things no one else dares to, is the mark of true greatness.
Despite its international reach, Happy Hour stays true to its roots—deeply connected to its skate team and the vision of Jake Poropudas. Loved by skaters, respected worldwide, and constantly breaking new ground, Happy Hour proves that realness never fades—and the best is yet to come.
