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Pop Trading Company

Pop Trading Company, founded in Amsterdam, has become synonymous with timeless style that's both wearable and inspiring. The brand itself is all about skate culture. As Peter Kolk, one of the founders, explains, the name "Pop" is rooted in the skateboarding term for the pop that makes a skateboard leap high into the air. The "Trading Company" part reflects the brand's humble beginnings, where it wasn't initially a global streetwear entity, but rather a way to represent skateboarding in the Netherlands. Kolk and his partner Ric Van Rest worked as representatives for brands like Polar and Palace before launching Pop Trading Company, and from the start, their goal was simple: to do things for skateboarding and its community.

Today, Pop Trading Company is a powerhouse in the skateboarding world, collaborating with major brands like Vans, Converse, and DC Shoes. Its evolution from a local skate shop representative to a global streetwear icon shows just how much influence skate culture has on the broader fashion landscape.

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