Founded in 2015, Pleasures has skyrocketed to stardom in streetwear, drawing heavy inspiration from 80s and 90s alternative rock and subculture scenes.
Alex James, who grew up in New Jersey and made his way through NYC punk clubs, uses Pleasures as a platform to showcase the music of the late Harlem rapper Big L, Blur, Slipknot, among many others.
Pleasures is far from the brands that jumped on the grunge bandwagon; it doesn’t copy, but instead creates something new.
