New Balance has quickly become one of the hottest sneaker brands. But amid the hype, it’s worth remembering that this is a company founded in 1906—renowned for its high quality and meticulous attention to detail.
With a long history and deep involvement in the evolution of sports like basketball and tennis, New Balance offers a fascinating archive of styles.
Perhaps that’s why its sneaker models from the 1980s, 1990s, and early 2000s are more relevant and sought-after than ever. Quality and style are timeless, and by staying true to both, New Balance has built a brand whose hype isn’t bought—it’s earned.