Puma's origins trace back to a sibling rivalry with Adi Dassler and Rudolf Dassler, who initially founded Gebrüder Dassler Schuhfabrik in 1924. After their falling out, Adi went on to create Adidas, while Rudolf founded Puma in 1948. Since then, Puma has made incredible breakthroughs across various sports, from running tracks to tennis courts and even the cockpits of Formula 1 cars.
This rich history of innovation and success has carried Puma through decades, and in the 2020s, the brand has solidified its position at the top of sneaker culture. What started as a company dedicated to making world-class athletes champions, Puma is now making its mark in the world of high-fashion sneakers. Today, Puma is as much about lifestyle sneakers as it is about performance, crafting designs that are as stylish as they are functional.